Destination Kohler Website Design
Creative/UX Director
Destination Kohler, Kohler Co.’s hospitality and real estate group, manages its golf courses, hotels, private clubs, restaurants, and shops. The centerpiece is The American Club – a Five-Star, Five-Diamond hotel located in Kohler, Wisconsin. It is also the home of two world class golf courses and the Kohler Waters Spa. We created a complete experience to support all of the different aspects of Destination Kohler. The site acts as a marketing and information engine for potential visitors, letting them make reservations without ever leaving the page. After arriving, the experience supports them with maps, directories, and quick access to all the services provided.
Luxury and service are everything at the American Club. We used beautiful photography, and a rich palette to help convey the experience of staying at the club.
For the courses, there is extensive information with videos of each hole ensuring a great game when visiting. The Kohler Waters Spa has lots of ways to recharge after a day on the links.
A flexible template system limits the complexity with a consistent set of building blocks, but allows for specialized components when needed.