Huntington Website Design
Creative/UX Director
When Huntington decided it was time for a new website, they wanted to ensure a friendly and welcoming experience, bringing the warmth of their iconic brand to what can feel like a cold digital channel.
Challenged with a brand in flux, we found our web work driving the entire brand refresh forward. Huntington had a strong vision for bringing their brand to life, but there was little in the way of creative execution to guide the new site design. This allowed us the unique opportunity to influence the overall brand direction, with our illustration approach being widely adopted.
Huntington’s unique brand choices have stood out. In a recent Forrester study Huntington was ranked highly for both esteem and differentiation, putting them ahead of the financial pack and in close company with household consumer brands.
A fully responsive site design brought the full capabilities of the Huntington desktop experience to mobile devices for the first time.
In addition to creating the website, my team produced more than 50 illustrations for use on the website as well as other marketing materials.
Huntington Gate at Lucas Oil Field
Art Director, Creative Lead
When Huntington purchased Sky Bank a partnership with the Indianapolis Colts came along with it, including a sponsorship of the new Lucas Oil Stadium.
Huntington brought us in to conceptualize and execute the Huntington Gate space in the stadium – a corridor on one side of the stadium – a huge space, 260 feet long and over 75 feet high.
Overhead banners that undulate through the air, huge LED message rings, and touch screen kiosks set the backdrop for game day activities like face painting and photo booths.
