Mattel Brands E-commerce Website Design
Creative Director
Facing increasing competition from online retailers, and in danger of losing the ability to own their brand stories, Mattel needed a revamped e-commerce solution that would carry them into the future. Using a ‘one store’ approach, we created a single account, single cart collection of websites that leverage a consistent set of underlying templates. Those templates have the visual styling of each brand applied, making sure to remain true to what makes each brand unique.
shop.mattel.com
barbie.mattel.com
hotwheels.mattel.com
fisher-price.com
Mattel Shop is a one-stop-shop for all the brands that are sold by Mattel.
Barbie was designed with a fashion photography aesthetic to bring the icon into the modern online age.
Centered around having fun, Hot Wheels has ideas and activities to keep play interesting.
From babies to toddlers, no toy brand is more trusted than Fisher-Price. Tools let users focus in on what's important with age and activity filters.